Why Simplifying Is The Key To Better Skin


If you’ve felt overwhelmed by the plethora of skincare products on the market, you’re not alone. From cleansers, toners, and essences, to serums, moisturizers, and peels, it’s difficult to know which items your skin needs to look and feel optimal.

What if we told you that simplifying your skincare routine is actually the most efficient way to get the results you desire? It’s true. Dr. Rachel Murkett, Head Scientist at Potent Serum, explains “Sometimes you’re using more products and you’re overloading your skin. The main disadvantage of that is that you don’t get the results that you want but you’re still investing in your skincare.” By using high-quality, dynamic ingredients in powerful formulas, you can use fewer products and get back to doing the things you love.

Make The Ingredients Do The Work For You

We all have increasingly busy lives, and the less time we have to spend in front of a mirror means more time we have to enjoy the things that matter. An extra 20 minutes in the morning could mean getting those few extra emails out, doing an energizing yoga practice, or spending time with our loved ones.

It makes sense to want the best results in the simplest delivery possible. That’s why selecting efficient formulas is crucial to getting the glowing, nourished skin that you deserve.

Our AM + PM Serums offer the ingredients that are going to do that work for you. Ingredients such as:


Known as one of the most powerful antioxidants, Vitamin E works at a cellular level to repair damaged skin, and it protects the skin from oxidative stress from sources like pollution and sun exposure. In addition to having protective qualities, Vitamin E preserves the health of our moisture barrier, ensuring that all of our other products work effectively.


Hyaluronic Acid is an impressive humectant, meaning it both attracts and retains moisture in the skin. Additionally, Hyaluronic Acid also:

  • Prevents premature aging due to moisture loss
  • Keeps skin looking radiant and supple
  • Speeds repair of skin damage such as scarring and sunburn
  • Gently works alongside other active ingredients


Full of Omega 3 and 6 Essential Fatty Acids, Evening Primrose Oil is a hydration dream. These fatty acids are key to retaining moisture and protecting the skin’s barrier, but our bodies do not make them naturally; we have to source them from food and topical products. Evening Primrose Oil is also known for preventing breakouts by reducing inflammation and calming the skin structure.

“Simplifying your routine means enjoying luxurious formulas that are designed to work together.”


Retinol is famous for its potency in smoothing fine lines and texture, allowing you to have glowing skin at any age. Derived from Vitamin A, Retinol can also improve hyperpigmentation and dark spots. It really is a treat-all ingredient, and this is why we’ve featured Retinol Microcapsules in our PM Serum. As the skin regenerates overnight, these Microcapsules will work to enhance your skin’s appearance and leave you feeling even and fresh.

Shortening your skincare routine doesn’t impede your ability to get the results you want; it’s quite the opposite. Simplifying your routine means enjoying luxurious formulas that are designed to work together. Dr. Murkett adds “Skincare doesn’t need to be complicated. It can be a lot simpler and a lot more practical and easy to do every day.”

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  • Yes, our products help with Melasma. Our AM contains Vitamin C which has been shown to be highly effective when treating Melasma.

    PS Team on
  • Does ur product help improve melasma

    Eva Dziewsa on

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